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Ravelin ltd

2015 July 23
by Matt

This was fun. Newly approved logo for Ravelin, ltd:

Ravelin logo

Both name and design are drawn from an architectural feature of star forts, which are just about as cool as they sound. This one is highly abstracted, but showing only a piece of the larger fort shape while the complete ravelin (that bit at the top) breaks the frame emphasizes that this is Ravelin, ltd not Starfort, ltd.

Granted, I expect it will still be somewhat mysterious to most people—I didn’t know that ravelin was even a word before this commission—but a measured vagueness is probably okay as the client is still working out what Ravelin will do anyway.

I think there’s something to be said for keeping options open, myself.

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